I was thinking of giving the annual mooncake fest at Takashimaya a miss this year as i doubt i have sufficient time to cover even a small section! In addition, i am quite sure the selection would not deviate much from last year.
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However, mom has coincidentally scheduled an X-ray session in Orchard and being the filial son i tried my best to be, the decision was made to wake up earlier on Saturday to accompany her (and my sisters) after the X-ray.
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It was a Saturday that didn't appear to be a Saturday; the crowd was pretty thin and unlike previous years, i could walk leisurely to each and every stall to sample as much as i desire!
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Big brands, as usual, took up the prime spots facing the main entrance. TWG was once again showcasing its tea-infused mooncakes; many of which continued to have yucky colours that do little to whet my appetite.
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See what i meant? The name Illumination should have evoked romantic images of a glowing moon yet sitting in front of me were humongous charcoal pill lookalikes that could have resolved any severe diarrhea!
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Presentation is incredibly important in marketing! Look at the above mooncakes under Home's Favourite; they screamed of rich opulence with that adoring golden powder shine!
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Anyway, the true essence of the mid-autumn festival was to promote family togetherness and bonding. In the older days, they were easily achieved since there weren't much night activities and family nucleus was bigger. Now, it would likely be a challenge to get your child away from the computer / laptop / iphone etc just to admire the full moon and share a mooncake.
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Awwww... memories of the piglets in bamboo cage! Actually, i am quite curious on how they came to be associated with the mid-autumn festival.
In a way, it was money saved for the family as mom simply bought lesser and lesser as time goes by! For the same price i would have paid for the fake piglets, I could have a luxurious plate of char siew made of real pork.
Look like pralines but these snowskin D24 durian minis are definitely not.
Teochew mooncake - i still could not get over the fact that a mooncake can appear to be so flaky and dry!
Checking out the different types of mooncakes using innovative flavourings is not as fascinating as seeing the varied packaging from each vendor. Business students would understand that in many products, the packaging can constitute a substantial percentage of the cost price.
Do feel free to sample! For the sake of my tummy and the promise to show my abs to my colleagues in two months time, i had to refrain myself!!!!
Nutritious mooncakes from Hua Ting - said to be rich in protein, fibre, anti-oxidants and omega-3 fatty acids! Interesting although people who know me well would know i am not those consumers who are easily taken in by healthy messages.
Initially, i thought this was such a good deal; every one came in individual box and yet the price was tagged at only S$7! Upon a closer look, i realised they were all MINI mooncakes...
Last photograph for the day!
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Location
Takashimaya Shopping Centre [Orchard]
List of Participating Vendors
Duration
